Today's Country Music Lesson

This is a relatively new song (2012).  I had not heard it before, since I do not listen to "country" radio, because they don't play country music.

Yes, that is incongruous.

I have no strong feelings about the song one way or the other, except that I'm somewhat shocked to learn that this has actually gotten airplay (see above).

But I thought it would make a good lesson in what makes a country song "country".

Can you pinpoint the characteristics?